Google Admits Video Launch Was A Mistake

from the moving-forward? dept

When the new Google Video launched, we thought it was worth noting that the initial response from people was awful. We didn’t doubt that Google would improve it, or that it could become a powerful platform eventually — but were surprised that such a hyped up product was launched in such a way to make so many people go “huh?” In other Google product launches, there’s been an immediate “wow” factor that wasn’t just missing with Google Video — it seemed to have been completely stamped out. It appears that even Google is now admitting that they should have thought through the launch a bit more. Google’s Marissa Mayer (who we think is starting to get more press coverage than Brin, Page or Schmidt these days) has now admitted that “We made a big mistake” with the launch of Google Video. Of course, it’s not clear that the company has figured out what that mistake really was. Mayer says: “You can’t come out and launch a product like Google Video and say ‘CSI’ and ‘Survivor’ are there if they’re not on the home page.” However, that’s only a tiny part of the mistake. Part of the problem seems to be that Google Video doesn’t know what it wants to be. Is it a store for broadcast content? Or is it a platform for anyone to create, share or sell content? Those are two different functions, and probably need two different interfaces. The company has revamped the site, slightly, but it still seems lacking. There’s now a big list at the top of videos you can buy, but it still isn’t that compelling. For example, the second video listed is the Lakers-Raptors basketball game from last weekend, where Kobe Bryant scored 81 points. There’s been a lot of talk about the game, so it’s probably a good one to promote. However, if you go to the page of the game, they show you the first 30 seconds of the game, which are incredibly boring. If you’re trying to sell the fact that you have a historic basketball game for you to watch, shouldn’t the “free” clips be something worth watching? At least show a basket or two or three by Kobe.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Google Admits Video Launch Was A Mistake”

Subscribe: RSS Leave a comment
Andrew says:

any other company would get shafted

I feel like because it’s Google everyone is willing to simply accept the flaws and try and find a way to praise simply everything they do. Maybe it’s cause they are a really good company, maybe they’ve just brainwashed everyone. Everyone but me….

You’ll never get me, Google. Never.

Jake says:

It just shows their stand as a company.

To be able to launch somthing as huge as google videos and come back and say, yes, it was a mistake. Is not somthing that any company does now without a lot of hassle. Take sony’s BMG scandal, it took weeks of enough people getting pissed off to make sony admit it’s mistakes. Praise to google for their effort, and for their honesty.

Ben McNelly (user link) says:

No Subject Given

Praise Google….
– More evidence that “google” is the Aniti-Christ incarnate.
“And google (mathmaticaly translated=666) will rise and unite the nations, and all will praise thier intentions. But in that day they shall go public and also join with the A’OL and it will cause that many should shudder for fear. And in those last days they will launch a beta service that is only medioker, and thier head shall be wounded. But a chinaman will rise out of the sea and heal thier head, in exchange for a crown. But all shall be blind to this, and see thier subtle moves as only reinforcing thier stand for all that is right, by this many shall be decieved.”
And to think, all this started with an apple… sheesh.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...