Take That, Craig — If You're Up Early Enough
from the put-the-coffee-on dept
Craigslist is a big thorn in newspapers’ sides, hitting their bread-and-butter classifieds business. There’s plenty of approaches to competing with Craigslist, whether it’s acting blissfully unaware, offering your own free classifieds or even bulking up your online classified offering, but some newspapers are still struggling to figure out the best way forward. The San Francisco Chronicle thinks putting classifieds on TV is the answer — and doing it for 30 minutes at a time three times a week, at 5:30 in the morning. It’s focusing on job ads for now, making it perfect if employers are searching for the unemployed that like to watch TV really early in the morning. It’s hard to slate the paper for trying to do something, and offering their ads on multiple platforms isn’t a bad idea. But to think they can simply throw them on TV in whatever time slot they can pick up on the cheap and it will magically boost their business isn’t wise.