I Know… Let's Make A Shorter Song Snippet And Charge More For It!
from the how-they-think dept
Want to get a sense of how the recording industry thinks about things these days? We’ve already seen them misinterpret the success of ringtones into believing that people will pay more for mobile music, ignoring the very different way buyers view the different types of music: ringtones are expression, mobile music is entertainment. As such, buyers place very different values on them. However, as greed from both the recording industry and the mobile industry have threatened to derail the ringtone money train, it appears that some are trying to figure out the next big thing. Warner Music is apparently trying to get people to shell out again to put music on their phones, but instead of paying for ringtones, it will be for SMStones — basically taking the same thing as ringtones, giving it a new label and trying to sell it again. Yes, that’s right. A totally separate category to make your phone play a different song when someone sends you a text message instead of when they call you. It is possible to use existing ringtones for this, or songs that you already own via CD or computer download — but Warner is apparently hoping that people will simply pay again for the convenience factor. There’s no word on pricing just yet, but since it’s likely to be an even shorter snippet, we wouldn’t put it past them to try to charge more.