Clueless Marketing Rolls On

from the now-in-podcast-form dept

While the less hip companies out there are trying to join the cool crowd by selling music downloads, the real trendsetters have moved on to podcasts. The Stalwart highlights a bank in Kansas City that’s started podcasting so their younger clients can “learn how best to manage their money at their convenience”. Clearly what’s fuelling all the iPod sales this Christmas is young peoples’ desire to listen to some bank exec talk about 401k management whenever they want. It’s lovely that these companies are embracing technology, even if it’s in slightly misguided ways. But to imagine that adding podcasts is suddenly going to make you the coolest bank in the eyes of all the kids is pretty silly. Why not improve your products, rather than jumping on the latest marketing bandwagon?

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Comments on “Clueless Marketing Rolls On”

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Rikko says:

Kids don't want to save their money

Banks have tried this for hours… I remember my first “buck bagg savings account” when I was in grade school. You got freebies when you got certain balances in your account.

It’s of course idiotic. Kids aren’t interested in their retirement – I started contributing to my fund when I was 23, and I think that’s pretty early for most people.
The only purpose in saving when you’re younger is solely to get enough money to buy something you *really* want. If there’s nothing, you squander your money on things that make you happy in the moment.

Leave the kids alone, bank nerds. You probably don’t even fully grasp the concept of podcasting.

Matt (profile) says:

I think you guys are a little off base on this one

I’ve recently graduated from college and am just getting to the point where I can afford to start saving, investing, etc. This subject like most others can be very confusing when you don’t know much but you know you want to know more. I haven’t actually listened to this podcast, yet, but anything that helps to alleviate my confusion is definitely welcome.

Carlo (user link) says:

Re: techdirt always complains...

Perhaps I should clarify. Sure, it’s nice that the banks is doing podcasts — whatever works for them and their clients. It’s the press release pitching this as a surefire way to attract the youth market that’s shortsighted, simply assuming that because it’s a podcast, young people will care, listen and give the bank their business.

Rich Miranda says:

Why be so cynical?

The way I look at it is that a bank offering podcasts to its customers is just adding value to the services they provide. If the info will reach people who previously were not getting the info, who cares if the bank is jumping on the technology bandwagon?
What would have happened if all those companies stayed off of the internet bandwagon? The internet might have stayed a fad, an amusement, instead of the unmeasurably huge resource that it is.
Leave the bank alone; they’re doing a good thing.

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