Clueless Marketing Rolls On
from the now-in-podcast-form dept
While the less hip companies out there are trying to join the cool crowd by selling music downloads, the real trendsetters have moved on to podcasts. The Stalwart highlights a bank in Kansas City that’s started podcasting so their younger clients can “learn how best to manage their money at their convenience”. Clearly what’s fuelling all the iPod sales this Christmas is young peoples’ desire to listen to some bank exec talk about 401k management whenever they want. It’s lovely that these companies are embracing technology, even if it’s in slightly misguided ways. But to imagine that adding podcasts is suddenly going to make you the coolest bank in the eyes of all the kids is pretty silly. Why not improve your products, rather than jumping on the latest marketing bandwagon?