Soderbergh Explains How The Movie Business Is Changing
from the good-for-him dept
Earlier this year, we pointed out how Steven Soderbergh (with the help of Mark Cuban) was planning to release his latest (independent) film in theaters and on DVD at the same time — a move that most, but not all, of the major studios think is a mistake. Soderbergh has an interview in the latest issue of Wired that makes it sound like he has a pretty good grasp on where the movie industry needs to go. He makes the point that too many studio execs still don’t get: the competition already exists. “Name any big-title movie that’s come out in the last four years. It has been available in all formats on the day of release. It’s called piracy.” He also understands that the way to make more people go to the theater isn’t to treat them like criminals but to make the experience better: “The theater experience isn’t always pleasant. Theater owners need to address that. There are often problems with projection; tickets and concessions are expensive; theaters aren’t always clean; people talk during the movie. They’re making it easy for people to stay home.” Is it really that hard for all the industry execs to realize this stuff as well?