Nielsen Finally Recognizing That People Don't Watch TV The Same Way
from the took-a-while dept
Years in the planning, tracking firm Nielsen is finally going to start recognizing that a lot of people don’t watch live TV any more, thanks to DVRs. They’re going to start including stats on when people watch shows, not just whether or not they watched them. It will be interesting to see both what this data suggests — and how TV execs respond to it. After all, back when Nielsen started using their people meter devices to realize that men weren’t watching as much TV, the TV execs freaked out and said Nielsen’s new measurement system must have been wrong. The more likely story was simply that Nielsen’s old diary-based method of tracking TV shows wasn’t accurate and had been hiding the shift away from TV for some time. The same sort of revelation may come as the company looks more closely at time shifting TV as well.