Nielsen Sees Gold In TiVo Users
from the gotta-rush-that-out dept
It looks like TiVo is finally catching on. While Nielsen had planned to start including data on people using TiVo-like devices in 2006, they're now pushing that deadline up a year, as they've noticed that the TV-watching public is increasingly signing up for such services (thanks, in part, to various cable and satellite providers offering them with basic service). For the extra paranoid, Nielsen says they won't track things like whether or not people fast forward through commercials, but only whether or not the show was watched at a different time than it was originally broadcast. Still, it probably won't be long before they're tracking commercial skippers as well. So the question is, once the data on commercial skippers becomes public, what will happen? Will broadcasters demand changes in the technology (or the law!), or will they admit that it's time that they, themselves, changed how they present advertising (or, even, how they fund their operations)?