A Truly Interactive Mobile TV Test?
from the for-real? dept
Two things that haven’t always made full sense to us here are all the various attempts (pre-dating the web, even) of offering “interactive TV” that were really “enhanced TV” and the efforts to create mobile broadcast TV. On the “interactive TV” efforts there wasn’t any real “interaction,” but users could do a little bit more than simply sit back and watch. As for mobile broadcast TV, it might have some niche appeal — but in an age when people are used to time-shifting TV it’s a lot more limited. More importantly, mobile phones are communications platforms first. The main reason people are buying them is to communicate with others. The content consumption features are nice, but in most cases secondary. So, even as wireless companies rush headlong to offer broadcast TV over mobile devices, it would seem that more interactive solutions are more likely to catch on. That’s why it’s interesting to see what appears to be a test of a mobile TV offering that includes some real interaction. The test, taking place in Norway, is with a music television show. It has the “standard” interactivity of letting people vote, but will also let viewers communicate with each other. This may not be a solution that does eventually catch on, but it’s one of the first we’ve seen in a while that actually tries to take mobile TV further, by recognizing the core nature of the mobile device as a two-way communications platform.