My Exclusive Is More Exclusive Than Your Exclusive
from the stupidity-isn't-exclusive dept
Mobile operators often tout “exclusive” content deals they’ve made that are supposed to give them — and only them — access to certain content, which they then try to use as a competitive differentiator. This deals often don’t make much sense, mostly because it’s doubtful that many people choose their mobile operator based on the content they have on offer. But they also don’t make sense when they’re not exclusive: UK carrier 3 is talking up a deal it made with Warner Music, which includes the Madonna single “Hung Up” being “premiered exclusively” on 3. “Hung Up,” of course, is the Madonna song Orange made available to its users “exclusively” in October for a week before its general release. So what happens when your rivals start to have your exclusive differentiators?