"Rent Stuff" Business Model Growing In Popularity
from the this-dept-for-lease dept
As more and more people become early adopters, the pressure to stay on the leading edge is pretty intense — so intense, apparently, that a number of companies are turning to a rental-style business model to take advantage. Some of the companies are basically “Netflix for other stuff” — one the WSJ cites rents out expensive purses, one at a time, for $50 a month — while others are using trade-in programs that basically make it easier for customers to “flip” their goods. Whatever they’re renting, the services work off of the same principle: owning something isn’t as important as having access to it when you need it. While it works for DVDs, it’s unclear if the rental/subscription plan works for anything and everything. Add to this the growing number of subscriptions people find themselves paying these days, and it’s unclear if the rental business model will get sent back and exchanged for something else soon too.