Women Still Represent An Untapped Market For Mobile Content

Even though Vodafone Germany helpfully pointed out that women can use mobile phones by themselves a few months ago, and previous studies have pointed out that women are solid mobile data users, the mobile content industry continues to do an inadequate job of targeting women, a study says. It says many operator content offerings and marketing plans are skewed towards young males, and don’t do enough to take womens’ interests into account. Certainly mobile phones have reached a critical enough mass across gender lines, if not all demographics, for there to be more content that isn’t aimed just at 15-year-old boys. MVNOs are beginning to target other, tight niches, while some in the mobile gaming industry realize that flashy graphics and action games aren’t necessarily the best way to attack the mass market. Mobile content is past the early adopter phase, and is no longer just kids downloading ringtones, or men getting soccer scores via SMS.

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