How To Deal With Piracy: Legislate or Innovate

from the choose-your-own-adventure dept

The entertainment industry’s preferred method of battling piracy in the US has been a reactive one, preferring to try to intimidate people through the courtsand push through legislation to protect its interests. But in China, where it’s likely those strategies are fruitless, they’ve been forced — gasp — innovate with their products and business models to get around pirates. This includes things like releasing movies on DVD when they open in theaters, selling music over cell phones and focusing on online, rather than hard-copy, video games. What’s interesting about this proactive strategy (although it’s quite likely many of the record labels and movie studios don’t realize it) is that not only does it make pirated goods less attractive and relevant, it also offers new revenue streams to grow their businesses. Fighting piracy through the courts and government merely limits so-called losses. But tackling it by adapting products and business models can actually add to the bottom line as well.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “How To Deal With Piracy: Legislate or Innovate”

Subscribe: RSS Leave a comment
Anonymous Coward says:

Re: Litigation vs Innovation

I think this post may be the first time I’ve seen you guys admit that the recoding industry’s policies here in the US are working effectively. You said that they’re “forced” to adapt a different strategy in China, given that their western strategies are ineffective there. Of course, this implies that they are effective here, whether that pleases you guys or not. Which is exactly the point you have been missing, seems like.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...