The Web Is For Quickies And Paper Is For Long Term Commitment?
from the maybe,-maybe-not... dept
Jeremy Wagstaff has weighed in on the ongoing debate about what newspapers should do to survive in an online world, and has decided that newspapers need to treat the online world and the paper world differently. His suggestion is to create shorter content for online versions, while making the paper-based stories, longer and more in-depth. You can see where he’s coming from. Online reading is definitely conducive to short, quick pieces, and longer online pieces can often become difficult or annoying to read. However, it’s not clear if that’s always the case. There definitely would be value in having shorter pieces online, but if the article seems really interesting, it’s likely that plenty of people would want to read the whole thing — even if it is online. In fact, that might describe the perfect way for some news sites to use blogs. Have a blog giving a quick description of the sites’ own longer pieces in order to entice more people to read through the full piece. Right now, most people choose to read an article based on a headline, and maybe a quick blurb or intro text. A blog that entices readers to read the whole article or that gives some more information could be very useful. The San Jose Mercury News’ Silicon Beat already does this on some stories, but it doesn’t seem that common elsewhere.