The Longer The Store Stays Down, The Higher The Expectations Are
from the just-saying... dept
A few weeks ago, we wrote about the surprising decision for The Gap to shut down its online presence (which includes that of subsidiary companies like Old Navy) in preparation for a new launch. It seemed unfathomable that the company could possibly need days, let alone weeks, to swap out an e-commerce site. So, now the company is trying to explain away the issue in a NY Times article claiming that the new site is really (no, seriously) going to be something special. As for the extended downtime? It was the only way to handle the changing of the backend as well as the front end at the same time. This seems like a bizarre excuse. It still doesn’t explain why the two systems can’t be run in parallel and then flipped over from one to the other with minimal downtime. As for the supposedly amazing new site — well, each day the site stays down the expectations increase. The Times piece suggests one small improvement, which hardly sounds revolutionary (being able to see different color clothes by mousing over the colors). Still, it is interesting to see a company really trying to change the state of e-commerce software. For years, it’s pretty much been Amazon and that was it. Others would match Amazon in features, but no one seemed ready to go much beyond what Amazon had done to set the standard in e-commerce many years ago. It remains to be seen if the new Gap sites really reach that level — at this time I still get the “sorry, we’re closed” page. Update: I can finally get to the site, and if this is what they were down for, it’s a huge disappointment. As it stands right now, on the front page, there doesn’t appear to be any way to actually get to view clothes I might want to buy. There are two links to clothes. One for “women’s fall trends” and one for “Gap Kids.” I fit into neither category. Most of the screen is taken up by a promo having to do with musicians — which I couldn’t care any less about. This is the “improved navigation” system we were promised?