Spin Can't Mask Lack Of Interest In Mobile TV
from the don't-believe-the-hype dept
Despite study after study that can’t explain why mobile television will succeed or highlights how little interest there really is in it, the hype rolls on. Earlier this week, the result of a trial in Finland were announced, with less than half the users saying they’d be willing to pay for mobile TV, but the press release makes out like that’s an overwhelming success. Now, another study from another research firm is out, saying that just 13% of US internet users with portable devices would like to see live TV functionality built into them. Don’t worry — though the number is small, the firm says, they’re a “hardcore” bunch. Hardcore or no, the number of people actually interested in mobile TV (and willing to pay for it) is looking mighty small. As long as the model remains just broadcasting live programming, rather than doing anything interesting or interactive, mobile TV looks doomed to fail.