Podcasting? That's For Old Folks
from the uh-oh-shaggy... dept
With the hype around podcasting reaching stratospheric levels, it seems that a new study might put a damper on the space. It found that fewer than expected people are listening to podcasts, and the hotly targeted “youth market” is barely listening to podcasts when compared to their elders. Of course, how you interpret these results can differ on a number of factors. In some ways, people may consider this a good thing. There’s no law that says that only 15 to 24-year-olds are the important demographic. Finding a good way to communicate with an older demographic can be quite useful as well. However, it could be worrisome to those dumping tons of money into the podcasting space, as it may mean that the market for podcasting won’t grow in the same nature as other things that have been hot among younger people. This, in no way, diminishes podcasting as a tool for people who want to communicate (or listen) in that way. However, it does raise questions about all the hype from the business side. In many ways, it seems like the marketing/business hype around podcasting is an attempt to make up for being slow to catch on to other internet success stories in the world of content creation. Of course, we’ve seen podcasting stats falsely pumped up in the other direction as well — so who knows how valid these numbers actually are. As for it being older folks who listen to podcasts? Maybe the next big thing will be the iPod that slows down how fast those crazy young podcasters talk.