Targeting TiVo Ad Skippers With Targeted Ads
from the and-now-a-word-from-our-sponsor dept
The struggle for advertisers to find a way to keep DVR users from skipping ads continues, with the latest great idea targeted ads. A company’s developed some technology that lets advertisers display different information to different people on the fly — having a national car ad show local dealer info for different places around the country, for example — and thinks that they’ll keep people from fast-forwarding. But how does simplfying the process of making these ads more “relevant” for advertisers translate to viewers stopping to watch them? After all, much of the editing that can be done with the new technology can be done by hand, and it doesn’t seem to keep people from skipping over them. TV commercials compete for people’s attention these days, and changing their content based on location or demographic won’t change the underlying lack of interest most people have in them.