Pay-Per-Click Speculators Driving Domain Registrations
from the testing-out-traffic-potential dept
Rob writes in with a link about how domain name manager VeriSign says that pay-per-click speculators are registering domain names like crazy. Since there’s a five day grace period in which you can apparently cancel a domain name registration, speculators are buying up hundreds of thousands of domains and immediately shoving contextual advertising on them to see if they can make any money at all. And, since registrations are so cheap, it doesn’t need to be very much money at all to make a little profit. If the domain is no good, then they just kill the registration in five days. Of course, what’s not explained at all in the article is (a) what content is being put on the page to generate the contextual ads and (b) how traffic is being driven to these sites in the first place. The reason that’s left out, most likely, is because the answers are that the content is simply copied from elsewhere and the traffic is driven through spamming techniques. Either way, it’s basically a lot of junk cluttering the internet (often leading to click fraud as well). If the various pay-per-click providers were better at preventing such sites from using their tools, it would probably help reduce all that clutter (but, it could hurt the domain registrar business).