More Advertisers Recognize The Value Of Requested, Rather Than Intrusive, Ads

from the some-companies-are-a-little-slow... dept

Apparently, innovation travels slowly in advertising circles. For years, people have been pointing out that, in an era where the “captive audience” rarely exists, advertising needs to be more about attracting viewers, rather than intruding on whatever they’re doing. Plenty of companies have figured this out in the past. By recognizing that ads are content too, they’re learning to attract viewers who want to see what they’re selling. So, is it really that surprising that two more laggards are figuring this out? In the case of fast food joint Wendy’s, it’s especially coming late to the game, since Burger King already showed them how it’s done with their whole subservient chicken thing.

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