So Much Online, So Little Actual Money

from the maybe-they-should-just-drink-it-all dept

The saga of online wine merchant failures continues. There’s just something about the name, it seems. Almost every online wine seller has, at one time or another, owned the name, whether by merger or acquisition of the name. However, at some point, with each successive failure of any company using that name, you would think someone would realize that the domain name really isn’t that valuable. In its latest incarnation, the company is now looking for strategic options, such as someone to buy them.

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