Politicians Try To Protect Kids From Underage Marketing

from the not-another-internet-law dept

Politicians never seem to tire of overreaching into internet-related legislation. If anything, it seems to be picking up. Today’s example involves lawmakers in Massachusetts who have taken up the cause of underage… word-of-mouth and viral marketing. Yes, that’s right. A proposed bill in that state would prohibit kids under 16 from participating in “online buzz” marketing campaigns without parental consent. Finally, someone is taking on that great scourge, ad consumption by minors! Not to mention that it’s so broadly written, you could arrest an entire middle school for text messaging each other about American Idol. With any luck, this meddling and unenforceable drivel will die before reaching a vote. Adding to the story’s absurdity, leaders of the Word of Mouth Marketing Association (WOMMA) and Viral + Buzz Marketing Association (VBMA) are weighing in on the issue. It appears there are two organizations dedicated to such activity and looking after the interests of impressionable children. One of them has its own conference, but perhaps they didn’t get the word out enough. Sadly, a misguided law such as this would only obscure a legitimate debate about the many more subtle ways companies are influencing children — and the ways their parents are letting it happen — through a host of media and otherwise.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Politicians Try To Protect Kids From Underage Marketing”

Subscribe: RSS Leave a comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...