Online Shopping Cart Company Fined For Selling User Data
from the and-the-users? dept
Many e-commerce websites use online shopping carts provided by third-party suppliers. This makes perfect sense. There’s no need to reinvent the wheel — especially if you’re a fairly small retailer. However, one such shopping cart system then took the customer data from all of the customers across all the sites they served… and sold all the data to telemarketers and junk mailers, even if the users clearly checked a “do not bug me” option. The problem is that the “do not bug me” option only applied to the e-commerce sites. The shopping cart company claims they’re entirely separate, and they own all the data used in their shopping carts. The fact that they own and can sell the data is then buried in a long agreement that no one would read. Most people obviously would have no idea that the shopping cart company was different and had different policies than the e-commerce sites. The FTC has fined the company $9,000 and made them promise to be more forthcoming about selling data. However, that doesn’t help the approximately 1 million people who had their data sold to junk marketers.
Comments on “Online Shopping Cart Company Fined For Selling User Data”
No Subject Given
$9000, that’s less than a slap on the hand. Class-action suit anyone? Because the real victims are the customers.
Re: No Subject Given
Something’s funny here. You don’t sell one million proven marketing leads and get only $9000. Sounds like some money *may* have been passed under the table.
Re: Re: No Subject Given
Nothing’s funny here, that’s the NORMAL “big fine punishment” that companies get. WHY do you think stuff like this happpens repeatedly? Because its a formal business expense…
Step 1: Do something unethical and illegal…make 20 million bucks
Step 2: get caught, plea bargain or plead no contest…get fined 100 000 bucks
Step 3: PROFIT!
See how it works? Personally, I think people convicted of behavior like this should forfeit all assets, period.