Once Again, With Feeling: No One Wants Self-Destructing DVDs

from the trying-again... dept

Simply amazing. Over the years, there have been way too many attempts at offering “disposable, self-destructing, DVDs.” It started in the late 90s with Circuit City’s Divx, which failed (note, this is a different Divx than the video compression format). A few years later, some other company started pitching disposable DVDs, which never went anywhere. Then, suddenly, Disney seemed to think they had come up with something new and started offering disposable DVDs. Guess what? They failed too. Miserably. Even though Disney convinced some gullible reporter that things were going great, they barely sold any of the damn things and got out of the business entirely. In fact, it got so bad that the company that made the self-destructing DVDs for Disney sold itself off to some other company that now seems to think there’s a big market out there for the product. Yeah, good luck with that. If anything, the market has gotten even smaller with services like Netflix (no late fees — one of the major selling points of the disposable DVD gang) and Blockbuster’s plan to sort of, but not really kill late fees.

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Comments on “Once Again, With Feeling: No One Wants Self-Destructing DVDs”

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Stronimo says:

It could work at the right price

The first time I heard about this I thought: what brilliant opportunity for somebody to undercut Blockbuster. Push these out into standard sales channels like the supermarkets and all the overheads are eliminated. There is no member database to manage, no late reminders or late fees to issue, no premises to rent, no staff to pay, no old movies to dispose of. And then Disney launched them at $7 each. D’oh! That’s not undercutting anybody, that’s pure price-gouging.

Thinking about these as slighty cheaper DVD sales is all wrong, it is a method of movie rental and the first company that realises this and pitches the price accordingly is going to clean up.

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