Geico v. Dave Pell

from the whooops dept

Earlier this week, when the Geico v. Google case started, Dave Pell tried to take advantage of the situation by buying up a Google ad on the keyword “Geico” (the central point of the case). After the case was very quickly decided in Google’s favor (despite claims to the contrary from Geico), a search on the phrase Geico was flooded with search ads — mostly from insurance sellers who wanted to take advantage of the situation in a bit more of a commercial manner than Dave. There was even one that I saw on Wednesday that said “Dave Pell doesn’t sell insurance…” which appears to be gone now. However, Dave’s ad apparently attracted plenty of attention from the Slashdot crowd who decided to go for broke and click on his ad a lot. This thorough clickfest drove the ad to the top of the Google results — a spot reserved for ads with very high clickthrough rates. This was the point at which Dave noticed that he was getting a lot of clicks from Geico’s lawfirm. Now he’s hoping Geico’s lawyers have a sense of humor. As he points out though, expect plenty of others to do similar things in the future, as people try to scare up a little extra publicity simply by buying up breaking news keywords — though it’s less likely that lawyers will be so interested in those ads.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Geico v. Dave Pell”

Subscribe: RSS Leave a comment
Googleiswrong says:

Google Trademark Infringment

Google has gone bad and has become just another seedy greedy corporation. I hope they lose every thing and they violate my trademark with impunity. Well I hope Google gets theirs up their big fat butts for ripping off small business owners with Federal Trademarks. In the American Blinds Case Google will lose big time because they don’t stand a chance against the average small business owner who are rooting for American Blinds.

Google Sucks Big Time

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...