T-Mobile Finally Announces Ringback Tones

While Verizon stole their thunder a few weeks ago, T-Mobile has been quietly testing ringback tones in a few markets since about a month ago. Now they’ve announced the official launch of the service. From the article, it sounds like they might be offering it at $2/song — which still seems pricey. However, there’s no mention of a monthly fee to offer ringbacks, which (if true) would be smart. This is a new service, that may seem confusing to many, and putting a monthly fee hurdle in front of it may keep users away. Either way, those who believe ringbacks will be a sustainable business are asking for trouble. Ringback tones are a fashion statement, and as I’ve said before, fashion statements go out of fashion.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “T-Mobile Finally Announces Ringback Tones”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...