Woot! That's A Lot Of Money…

Too Much Free Time

from the not-bad,-not-bad... dept

I have to admit that I’m one of the growing number of folks addicted to Woot, the online electronics store that sells one item each day until it sells out. It’s basically taking the concept of the Home Shopping Network to the internet, and focusing on super cheap gadgets. There have been some really great deals there, and the community is pretty loyal (if amusing in the forums, sometimes). However, it appears that Woot is finally getting some more mainstream attention, as the company is admitting that it’s going to bring in $5 to $10 million this year (which is actually just five months) with only six employees. Of course, that may not be as impressive as it really sounds. There’s no indication on margins. While the company says it’s profitable, you never know at this point. I could do $5 to $10 million in revenue if I started giving away $1 bills for $0.90. There already have been a few sites that have copied Woot’s gimmick (and even their site’s look and feel), so the interesting thing is whether Woot really has built up a strong enough community to keep it going. My gadget collection hopes so, though my wallet may have a different opinion.