Promoting Wireless Video

Phone companies can adopt numerous strategies for seeding the market for mobile video. But instead of just proposing to play “Everybody Loves Raymond” over a cellular network, it makes more sense to try to create a new content community and a pool of shorter, more mobile-centric video content. But content communities don’t spring up overnight, and carriers might want to fertilize their development. Along these lines, Cingular has launched a contest for short films created with mobile phones. The contest will award prizes in two categories for the best 15 second films. A good idea for sure, but carriers should also seed the market for high-quality video shorts made high production values and full cameras, which target the mobile market. Imagine, for example, signing a deal with a top band such that their new music videos would only be released over cell phones for one week prior to being released to television. Ringtone sales, screen savers, MP3 downloads, etc. could all be associated to the mobile music video. Companies like Sony, Time Warner, and Disney own rights to mobile content, and top bands…so why is no one doing this. Probably because they’re all hopped up on the wacky assumption that plain old TV will succeed on mobile phones. Good on Cingular for trying something different.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Promoting Wireless Video”

Subscribe: RSS Leave a comment
1 Comment
james murphy says:

promoting wireless video

you should have to look at 3 in the UK to see they are doing exactly as suggested. they have done deals with artists to actually show a concert uniquely to 3 subscribers and then of course the related and associated merchandising

first the only mobile operator offering full video and also starting to experiment and using it effectively

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...