NetZero Creatively Recreates AOL Commercial As Anti-AOL Commercial
from the sneaky,-there dept
It’s one of those painfully slow holiday week news days, without much going on in the wide world of tech. So, all the stories we seem to be seeing are somewhat random, such as this one from Dan , who writes: “I direct your attention to a NetZero commercial that ran during last nights CSI:Miami. The commercial in question takes a stab at the latest round of horribly annoying AOL commercials. It seems that the makers of the NetZero commercial took this AOL commercial, and dubbed over it. The dialogue in the new commercial is as follows: “Sir? It seems that some of our customers are switching to NetZero.” “Which ones?” “Looks like all of them.” Shot of hundreds of people: “BYE AOL!!” This seems like a risky step for NetZero. This opens them up for a whole round of lawsuits from AOL. But, in my opinion, the gratification is well worth it. “ This would be the same AOL commercial that seems to suggest (on its own) that AOL users hate their service. In trying to confirm this story, I haven’t been able to find a version of the NetZero commercial online, but have spoken with a few people who insist, rather than an overdub, it’s a remake of the original commercial. Still, it’s an interesting legal question. Is remaking a competitor’s commercial with a very different meaning a protected parody? Or will AOL see it as infringement. NetZero is probably banking on the extra publicity either way. Update: Looks like they redid the both annoying AOL ads, but made them both look very, very similar. The ad agency that did them is hosting a comparison of the ads, so you can see the original AOL ads and the new NetZero ones.