Doubleclick Puts Itself Up For Sale
from the well,-look-at-that... dept
Well, it looks like the darling of internet advertising in the first bubble hasn’t been able to successfully leverage that reputation into the second bubble. Doubleclick, the ad network that defined internet advertising during the late 90s, apparently hasn’t been able to adjust enough to realize that search engines are the advertising networks of this millennium. They’ve now hired Lazard Freres to look at “strategic options,” which is the weak code words for “sell us quickly.” Now the question is who might be interested?