Doubleclick Puts Itself Up For Sale

from the well,-look-at-that... dept

Well, it looks like the darling of internet advertising in the first bubble hasn’t been able to successfully leverage that reputation into the second bubble. Doubleclick, the ad network that defined internet advertising during the late 90s, apparently hasn’t been able to adjust enough to realize that search engines are the advertising networks of this millennium. They’ve now hired Lazard Freres to look at “strategic options,” which is the weak code words for “sell us quickly.” Now the question is who might be interested?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Doubleclick Puts Itself Up For Sale”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...