Geek House Calls… Again
from the yes,-but-can-you-make-money? dept
The idea of “geek house calls” isn’t new. In 1998 I knew some people who set up just such a company, and there were plenty of similar offerings around at that time. Stories have cropped up here and there about similar offerings over the years. However, most of them haven’t gotten very far. Best Buy got into the business recently with their Geek Squad offering, which they’ve quickly expanded, and now it’s getting some attention from the press. What still hasn’t been shown is whether or not any of these operations can actually make money. In the case of Best Buy, it looks like they’re less concerned with that, compared to convincing people to buy more stuff, as they send their Geek Squad team out with a trunkful of Best Buy equipment for sale to help fix your pesky computer problems.