Gartner: Printer Ink Costs More Than Perfume
from the premium-price-leading-to-competition dept
theodp writes “HP has taken umbrage with a Gartner analyst who pointed out that at $2,145 per liter, printer ink is more expensive per drop than Chanel No.5 or a good bottle of whiskey. HP hit back with a prepared email statement, saying the premium pricing just reflects their investment in R&D.” This isn’t new, of course. We’ve had a few stories in the past about how ink costs more than vintage champagne and how filling a swimming pool with ink would cost nearly $6 billion. Still, anyone who claims that they can price things so high because of the sunk costs that went into development is just screaming out for competition.