Offshoring By Any Other Name

from the smelling--sweet? dept

Not too many people like the sound of “offshoring” — literally, the sound of the word — not just its meaning. So the euphemisms to replace “offshoring” are springing up everywhere, with not-so-sneaky terms like “co-sourcing” and “global sourcing” peppering our vernacular. Outsourcing is dead, too, replaced with the mouthful: “business process transformation services” agreements. Isn’t that so double-plus-ungood? Obviously, offshoring is still with us, and it’s going to be with us, and it arguably should be with us. So while avoiding the word offshoring might avoid the spread of panic, hopefully we’re not forgetting to address the root causes of our concerns: that we haven’t answered the ‘What’s Next?’ question. Though perhaps using bigger words and round-about descriptions is part of the plan to help educate the country to think more critically.

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Comments on “Offshoring By Any Other Name”

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Pony99CA (user link) says:

A Rose By Any Other Name

Unless the offshorers truly obfuscate the name (like changing “outsourcing” to “business process transformation services”), only the most stupid people will not realize what is being talked about.

How many people were confused that “downsizing”, “right-sizing” and so forth really meant “layoffs” (or, more realistically, “letting people go”; I’m from Detroit originally, and layoffs were things you could actually hope to come back from).

Michael Clouser (user link) says:

Globalsourcing - MIT / Stanford Venture Lab Event

Here is an upcoming MIT / Stanford Venture Labo on Globalsourcing:

I’ve pasted the details below. FYI:

Globalsourcing: Net Positive or Net Negative?

Globalsourcing, offshoring, outsourcing call it what you want, one cannot seem to get away from these terms. Not only are these terms used interchangeably but, our news media, technical forums and world-renowned economists all have something to say about this business model. These three terms have been bandied about in Presidential campaigns, linked to labor abuses, the U.S. economic downturn and the end of Silicon Valley as we know it.

Does offshoring deliver on all of its expectations? Is globalsourcing for everyone? Is outsourcing the panacea for all business issues?

Various media sources indicate that approximately 15%-25% of fortune 500 businesses have plans to go global. VCs are establishing offices in Asia and India to secure additional portfolio companies. Driven by tax benefits, hopes of VC investment and a perception of huge savings, start-ups and existing businesses are looking to “going global as guarantee of a healthy bottom line.

Numerous companies have underestimated the due diligence involved in establishing a global presence. Managing through the logistical challenges associated with offshoring is one of the key factors to being successful in this endeavor.

Active Reasoning develops policy-based data center management software that tracks, guides, and orchestrates people’s actions in the delivery of IT services. By managing the intersection of people and technology, the company’s solutions strengthen change management, IT operations and process management, and compliance activities. Active Reasoning is a
privately held company founded in 2002 and headquartered in Palo Alto, Calif. with a development center in Shanghai, China. Hear how Active Reasoning has successfully established a wholly owned subsidiary offshore that significantly augments their existing business model.

Join our session and decide for yourself if globalsourcing is a Net Positive or a Net Negative for your business.

Date, Time, Location REGISTER NOW

DATE: Tuesday, October 19, 2004
6:00 PM Networking and Reception
Arbuckle Lounge, Stanford Business School

7:00 PM Presentation and Discussion
Bishop Auditorium, Stanford Business School


Marv Tseu
President, CEO and Co-Founder
Active Reasoning

As President and CEO, Marv Tseu brings to Active Reasoning more than 30 years of experience founding, developing, and leading technology companies.As CEO and co-founder of SiteSmith, a provider of high-performance, mission-critical Internet site management services, Marv led the growth of the company from 11 employees in 1999 to 400 employees and $20M in revenues a year later, culminating in $1.4 billion acquisition Prior to co-founding SiteSmith, Marv was President of Structured Internetworks, Inc., a network communications hardware firm focused on facilitating enterprise traffic flow to the WAN and Internet. Previously, he helped lead Plantronics’ leveraged buyout and subsequent IPO. He held various positions at Plantronics including Vice President of Sales and Marketing, and President of subsidiary Walker Equipment Company, and today serves as Plantronics’ Chaiman of the Board (NYSE: PLT).Marv also served as Executive Vice President of Marketing and Sales and as a Board Member at CIDCO, Inc., a telecommunications products company. Marv holds a B.A. in economics from Stanford University.


Dana Beldiman
Honary Counsul for Romania
San Francisco

Partner at Carroll, Burdick & McDonough LLP specializing in international business. Santa Clara University, School of Law, LL.M., Intellectual Property Hastings College of the Law, University of California, J.D.

Vab Goel
Venture Partner
Norwest Venture Partners

Vab joined Norwest Venture Partners in 2000 and focuses on emerging technology investments. Vab’s investments include C2C Pte. Ltd., LifeSize Communications, Virtela Communications, and Winphoria Networks (acquired by Motorola). Prior to NVP, Vab was Vice President at Qwest, serving as lead architect of Qwest’s Global IP Network Services and head of emerging technologies. He was responsible for identifying new networking technologies and fostered strategic relationships with start-up companies such as Redback Networks, Juniper Networks, and Extreme Networks. Prior to joining Qwest, Vab worked at Sprint, as principal engineer for Sprint’s Worldwide Internet Backbone. He created the optical Network Strategy which drove the first IP over Sonet and the first IP over DWDM network. He played a key role in the Equant IP network, a venture partnership among France Telecom, Sprint, and Deutsche Telecom. Vab earned a bachelor of science in electrical engineering from George Mason University, Fairfax, Virginia.

Michael Rashkin J.D., LL.M.
Vice President and General Tax Counsel
Marvell Semiconductor, Inc

Marco DeMiroz has management and operating experience with both established and start-up technology companies, such as Fujitsu, Oracle, Sun, General Magic, Silicon Graphics and BigBook. As CFO of General Magic he played a key role in licensing the companys communication and publishing technology platforms to large telecommunications companies such as AT&T, NTT, France Telecom, Motorola, Cable & Wireless; major consumer and content companies such as Sony, Matsushita/Panasonic and Philips; and computer companies such as Toshiba, Fujitsu, Mitsubishi, Sanyo, and Oki. He received his MBA from Carnegie Mellon University, and obtained a post-graduate Engineer Degree in Aero/Astronautics (Digital Control Theory) from Stanford University, where he co-founded and was first president of Stanford Entrepreneurial Engineers Club.

Mark Cameron White
Partner and Co-Founder
White & Lee LLP

Mark Cameron White is a founding partner of White & Lee LLP, a premier boutique corporate law firm based in Menlo Park, CA. Mark represents a wide variety of private and public companies and venture capital funds on all matters relating to the formation, financing, growth and liquidity of technology-based enterprises. He has worked with recognized companies and venture funds such as HotMail, Classmates Online, and New Enterprise Associates. Prior to White & Lee, Mark was an attorney at Cooley Godward and Fenwick & West. Mark is also a co-founder and Managing Director of Layered Intelligence, a diversified global merchant bank, project management and software development services company. Mark graduated Phi Beta Kappa from Rutgers University and received an MBA from Harvard Graduate School of Business and a JD from University of California at Berkeley.


To Be Announced

Bio Not Available.


This event is sponsored by: MIT/Stanford Venture Laboratory (VLAB) and The indus Entrepreneurs (TiE)

VLAB sponsors are selected from a pool of established, successful companies and are recognized leaders in their respective fields. Most importantly, VLAB sponsors are dedicated to supporting and promoting high-tech entrepreneurship.

The participation and contributions of VLAB sponsors are critical to VLAB’s continued success. Without the volunteer support and generous cash and in-kind annual donations by VLAB sponsors, ongoing VLAB programming efforts would not be possible. As appropriate, VLAB sponsors also assist in identifying panelists, moderators, sponsors and presenting companies for VLAB Presentations.

VLAB invites new sponsors to help fulfill its mission. Please direct all inquiries to

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