Some Important Trends The Wireless Content Industry Is Missing
from the how-the-world-works dept
VC Martin Tobias has been thinking about mobile content a lot lately and has written up some short, but worth reading, items that show why many companies in the mobile content business are heading down the wrong path. First, the realization that the purpose of a mobile phone is to interact with others. Everyone who is viewing the mobile phone as another device to receive broadcast style content pushed from content providers isn’t going to get very far. People buy mobile phones to connect with each other — by voice or by text (and, in a few cases, by photo or video). Thus, any content solution needs to be about helping people better communicate, not blasting them with broadcast content. That is, the successful solutions are about helping people create their own content and sharing it with others. Second, for those who believe mobile content is going to make money because the carriers are keeping the garden walls closed, those garden walls are crumbling. People don’t want to pay for the same information they already get (for free, no less) on their home computer. How many times do we hear that people will pay again for news, sports, stocks and weather? They won’t, because they won’t have to. While full internet access is coming to mobile phones, the same info you access online will be available on phones. However, even more to the point, he’s pointing out the problem with copy protection. If I buy a song, I should have bought that song to play on any device, whether it’s a CD player, my computer, my portable music player, my watch, my phone or who knows where else. The way the carriers (and the recording industry) view things right now, they expect people to buy multiple times — and that’s not going to happen, and that means a lot of companies who think they’re going to make money delivering content to mobile phones won’t be so lucky.