The Decline And Fall Of AT&T Wireless

from the and-so-it-goes dept

If you’ve followed the AT&T Wireless story screaming “no, no, no, don’t do that!” all the way down for the past few years, then not much in this (very long) profile of the fall of AT&T Wireless will surprise you. However, it’s a pretty good review of how a bunch of shortsighted management decisions from an executive team that clearly didn’t want to waste any time actually understanding their business, killed what had been one of the best brands in the business in a fairly short period of time. It will make a fascinating business school case study one day.

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Comments on “The Decline And Fall Of AT&T Wireless”

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bob says:

Serves them right

All I can say is that it is no suprise.
I worked there as a contractor for a few months during LNP (the gubmint mandated number portability)and a bit afterword.
That place was structured so heavily that I didn’t know who my manager worked for. The spend money on contractors like there’s no tomorrow and have no idea how to handle in-house software projects. Thei infrastructure is a mess of 8 or 10 cobbled together systems that may or may not work on a given day. Everyone below the level of manager is an overpayed contractor. The contractor ranks had such a high turnover that you never knew who would be sitting next to you for more than a week. Anyone that stayed more than 6 months or so was just too scared or too incompetent to go elsewhere.
That was the first job I ever quit to go somewhere else.

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