Netflix + TiVo: Done
from the they-actually-did-it... dept
Back in January, we had discussed that coming convergence of TV and movies in the video-on-demand space and discussed the somewhat obvious connection of TiVo + Netflix. It appears that the management of both of those companies has figured it out as well, as Newsweek has the “high level sources” rumor mill spinning about TiVo and Netflix teaming up to offer a combined movies-on-demand service. While the details aren’t there, this does make a lot of sense for both companies, who each need to differentiate themselves from the growing competition within their space. Both have built up great brand names, and extraordinarily loyal followings, but are now facing strong competition from more established players with huge wallets. A combined solution that let users download movies directly to their TiVo (and, even better, take them “on the go” with TiVoToGo) has tremendous potential and would keep them a step ahead of the competition for now. Still, it remains to be seen exactly how they implement this solution. If it’s not done well, it could be damaging to the reputation of both companies, while taking attention away from their existing solutions. It’s also unclear if there will be exclusivity in this relationship, or if both players will be able to team up with others as well.