Anti-Spam Companies Claim Success; Email Recipients Disagree
from the this-is-how-you-define-success? dept
Because companies fighting the spam battle need to market themselves, many are touting how much success they’ve had in fighting spam. There’s just one problem: most users are seeing more spam. There are ways to reconcile the differences, though. First, there still are a lot of people who don’t use any spam filter. So, whether or not the spam filters are succeeding, these people are clearly seeing more spam. Second, even if the spam filters are succeeding in blocking out 95% or 99% or whatever percent they like to claim, there’s still some getting through. With spammers increasing the amount of spam they send, the absolute number getting through increases as well. Still, it does make you wonder how we should define “success” in fighting spam.