Wireless Carriers Need To Cross The Chasm

Somewhat related to recent posts about wireless carriers maybe possibly figuring out that they should encourage 3G usage, rather than trying to nickel and dime early adopters to death, comes this new study stating the obvious: the future of 3G systems isn’t going to be based on early adopter users, who are the least loyal, but the late adopters who will only jump when they see the real value. In other words, carriers need to stop worrying so much about how to attract the early adopters at ridiculously high prices, and focus on appealing to a mass audience who will be the customers who really make them money.

Filed Under:

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...