Product Placement And Video Games

from the oh,-look-at-that... dept

You really can’t escape advertising any more. It’s absolutely everywhere. While the concept isn’t all that new, it appears that the new fascination is on how to advertise within video games (“this frag brought to you by…”). Already, of course, automakers are huge fans of advertising in videogames. But, what’s interesting about Viacom’s announcement about their desire to advertise within video games is that it will convince many other companies they need to do the same thing. Of course, if the advertisers are paying for part of the game, shouldn’t the games get cheaper for buyers?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Product Placement And Video Games”

Subscribe: RSS Leave a comment
Anonymous Coward says:

No Subject Given

Be happy if it allows them to keep the price the same. Taking into account inflation and the increasing sophistication in games, be thankful the prices have remained virtually the same for the past 3 years.

And also be thankful for other sources of revenues, like ads, that allow them to keep the prices the same, grown their profits, and give raises to the hard working employees.

acousticiris says:

I'll be the first to say...I doubt we'll see price

Do you remember when you could see a movie at the cinema without the 15 advertisements… before the trailers… before actual movie?
And they’ve been doing product placement in movies for quite some time.
If the same wisdom follows, there’s simply no chance that games will get cheaper as a result of product placement. It probably won’t affect game pricing in either direction. Despite ever increasing numbers of advertisements at my local theatre, the price for tickets actually went up to USD$9.00 from USD$8.00.

Mark says:

Re: bananas.

That is completely wrong ads for anything else other than bannanas on a bannana is innappropriate.
Its gotton worse elsewhere to, remember shopping malls those so called “public places”? Those places free from inturding ads? Well guess what now shopping malls are now advertising new shows on tv stations example: BIG HANGING SIGNS of Fox 61 advertising a new Fox show in Brass Mill Center mall.
before those stupid ads came in it felt like a public area where at LEAST you could get away from those advertisers but NOW? NOPE! Seriously I feel almost like a prisoner in that mall trapped by those ads.
Now about ads in video games COMPLETELY usless as in games such as Burnout 3 for its kinda hard to read an ad about FIFA or some other stuff going at least 150 miles per hour or more LOL UNLESS you slow down! well at least those are not as intrusive as the Cingular logo being pasted almost everwhere INCLUDING on the on screen graphic part in the NFS:Underground 2 demo included in the Burnout 3 game. (yes there is a demo of a game in a game to my wonderful suprise) However interestingly the Bayview Interstate highway direction signs the parts that are usually green are in fact blue which is kind of cool, sorry okay back on topic.
As for showing real brands in video games its kind of stealth advertising which makes the game seem more like a marketing tool rather than entertainment media. UNLESS its an offical game THATS DIFFERENT!
But my favorite type of “un-advertising” in an unoffical game is creating fake companies that look similar to real ones. Spoofing companies make creative logos that add interest in a game.
for example:
the first Driver game spoofed Union/Unocal 76 with a blue on orange square “69” sign you see in the games version of Los Angeles and in Driver 2 they spoof Coca-Cola in the New York New York attraction in its rendering of Las Vegas, in which it also has billboards sporting “Dinny’s” a spoof of “Denny’s”
Grand Theft Auto 3 and Vice City spoofed Gap with company names of “Zip” and “Gash”.
I believe many other games “poke fun” at corporations and I have to say “why not?”
Its a free country.
point being, using real companies logos in an unoffical game is a marketing scheme, spoofing that companies logo in an unoffical game is an art form.
Now why, for that matter hasn’t anybody played around with Mcdonalds’ arches in making a game NOW that would be an interesting spoof.

BTW (In real life) I’ve found that ACTUAL REAL-LIFE billboard type ads ruin a vista and breakup the landscape into blight and cover-up whats wrong with this country.
Am I not alone?

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...