Video Games As The Modern Car Commercials

from the no-longer-underground? dept

Apparently, the car racing video game Gran Tourismo has been so popular helping automakers sell cars to young adults, that many car companies are starting to put out their own video games and are setting up places to play the games in dealerships. The article talks about kids who play Gran Tourismo and get so involved in modding and driving a specific car that they want that car in real life as well. However, now that the automakers are realizing this is a good way to sell cars, some are wondering if the fad is over, suggesting that as soon as the folks in suits figure something out, the kids know better than to stick around. Still, it's yet another example of companies realizing that you're better off creating promotional items that people want, and then getting them out there into the world.
Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • identicon
    Mark, 16 Feb 2004 @ 9:24am

    Selling cars via games

    I think the trend will stick. I've had a jones for a certain brand of sports car for quite a while now, and recently got a big kick out of driving that car in "Project Gotham Racing 2." It's not quite the same as an actual test drive, of course, but it is an experience that tends to cement the emotional attachment that you have to the idea of the car, if not the actual car itself.

    reply to this | link to this | view in chronology ]

  • identicon
    Anonymous Coward, 16 Feb 2004 @ 11:01pm

    License

    This is interesting since the reason Gran Turismo couldn't get alot of american manufacturers (and european) was because of licensing issues. Apparantly, Certain manufacturers have exclusive licenses to other game companies and it shut out GT from using their cars. Would having open licenses help these car manufacturers?

    reply to this | link to this | view in chronology ]

  • identicon
    ricky ramey, 19 Nov 2004 @ 9:32am

    No Subject Given

    I like gamey on car.I is 17th

    reply to this | link to this | view in chronology ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Close

Add A Reply

Have a Techdirt Account? Sign in now. Want one? Register here



Subscribe to the Techdirt Daily newsletter




Comment Options:

  • Use markdown. Use plain text.
  • Make this the First Word or Last Word. No thanks. (get credits or sign in to see balance)    
  • Remember name/email/url (set a cookie)

Follow Techdirt
Advertisment

Report this ad  |  Hide Techdirt ads
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.