Roxio Gets It Backwards – Giving Away Music Players To Napster Users

from the reverse-economics dept

Steve Jobs has admitted in the past that Apple isn’t looking to make money off of iTunes. Instead, they view iTunes as a loss leader for selling more iPods – where they make their real margin. So, it’s a bit surprising that Roxio appears to be going in the other direction. They’re now giving away an MP3 player to anyone who signs up for one year of Napster. Of course, it’s a cheap MP3 player with only 128 megs of storage, but the concept is still the same.

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