Apple Says iPod Users Would Rather Be Mugged Than Tacky

Overhype

from the the-things-people-do-for-fashion dept

Last month, we mentioned reports that Apple’s distinct white iPod headphones were attracting muggers who knew that the expensive device was tucked away in a pocket somewhere. For some reason, it took a month, but suddenly this is the big story of the morning, with just about every UK newspaper running some sort of article on the subject. However, what’s more interesting to some is Apple’s response. Instead of offering alternatives, or even pointing out that it’s pretty easy (and cheap) to buy alternative headphones, they responded by saying: “customers would prefer to be robbed than wear something less trendy.” Actually, it’s a little unclear what the Apple quote really is. Each source I’ve seen reprints it differently. The two links above are about the same, but one swaps out “trendy” with “stylish”. However, The Sun, provides a slightly different take on the quote, saying: “There are guys who’d rather be robbed than change the colour of the headphones.” While the initial versions sound like Apple arrogance, that last quote sounds more like Apple disbelief.