Starbucks Music Program More Music Store, Less Coffee
from the interesting... dept
Last week we wrote about Starbucks’ plan to launch a CD burning system in their stores. Today, they made the official announcement, and it’s a bit different than people were predicting last week. So far, at least, it looks like they’re more focused on building a music store – with Starbucks coffee, rather than just putting kiosks into a Starbucks shop. That is, they’ve opened a “Hear Music” store in Santa Monica that includes 70 tablet PCs where shoppers can listen, download and burn songs to CDs. That certainly goes well beyond the idea of one or two kiosks in a store (though, it looks like they will try to do some cross branding at some point). With so many stations, the issue of broken machines is slightly less of a problem (though, there is still the worry of people spilling coffee on the machines). Still, it does seem like this is an idea that will be obsolete before too long (if it isn’t already). They’re actually charging more for songs than the standard online music download stores – and at those sites, people get to download and burn in the comfort of their own home. So, what’s the advantage of going to this special music store to do the same thing? Right now, it seems like it’s the coffee – and maybe that’s the point.