Video Games As The Modern Car Commercials
from the no-longer-underground? dept
Apparently, the car racing video game Gran Tourismo has been so popular helping automakers sell cars to young adults, that many car companies are starting to put out their own video games and are setting up places to play the games in dealerships. The article talks about kids who play Gran Tourismo and get so involved in modding and driving a specific car that they want that car in real life as well. However, now that the automakers are realizing this is a good way to sell cars, some are wondering if the fad is over, suggesting that as soon as the folks in suits figure something out, the kids know better than to stick around. Still, it’s yet another example of companies realizing that you’re better off creating promotional items that people want, and then getting them out there into the world.