Why Requiring Registration Does More Harm Than Good For News Sites
from the diminishing-your-readership? dept
We’ve been discussing news site registration lately, and Digital Deliverance has a piece where they explain why it’s likely to backfire for almost all sites who try it. As we were just saying last week, sites that require registration and/or demographic info tend to get many fewer visitors and a ton of bogus data. As the Digital Deliverance piece points out, most sites aren’t even doing anything with that dirty data – so it’s completely useless. They’re getting fewer visitors and bad data they don’t even use for any reasonable purpose. This certainly doesn’t help them get more advertising, but the fewer readers does mean they’ll get less advertising. Doesn’t seem like such a smart strategy – and yet more sites seem to be doing it every day.