Social Networking Hangover
from the um...-now-what? dept
As many, many people have predicted, there’s a point at which all of these social networking services become… kind of pointless. Everyone piles in, and “connects” with anyone they’ve ever emailed and then you get the big “um… what do we do now?” question. It appears that despite the early rush into sites like Friendster, the fad is losing steam, just as it did five years ago with sixdegrees.com. It’s cool for a few months, and then you realize there’s nothing else to do. The various services are desperately trying to add on features that will bring back users and keep them engaged, but it turns out that the thing that seems to attract most people to these sites is the signing up and linking part – and after that, there’s not much interest. The article includes the interesting stat that, despite five million registered users, Friendster received less than 1 million unique visitors in December.