Spam Worries Stop Shoppers
from the don't-spam-us dept
Among all the annoyances and problems caused by spam, perhaps e-commerce providers should be taking a more pro-active stance on stopping spam. New studies suggest that people are holding back on shopping online to avoid getting more spam. Of course, the online stores deserve some of the blame, because many of them, once someone bought from them, would follow up the purchase with a barrage of unwanted emails trying to get the customer to come back and buy more. You would think, by this point, people would realize that, in many cases, such high pressure sales techniques only serve to drive away those who were happy customers before – but it seems that lazy marketers still have control over the “send” button.