Here Come The Broadband Tiers
from the but-of-course dept
For years, US broadband ISPs have been talking about the possibility of offering tiered services, and have even experimented with different offerings. However, they’ve seemed afraid to go to a fully tiered model, because they feared a backlash from users. A new study suggests, though, that the backlash might not be all that big. It will, of course, be bigger among those who are the most likely to feel the impact of slower or capped service – but, otherwise, most people won’t complain. The article suggests that the broadband providers should not set up tiers for existing users, but just create new “intro” plans to try to convince dialup users to move to broadband, without pissing off existing customers. Of course, some would point out that many broadband providers already have a usage cap – they just don’t tell anyone what it is.