Problems With Shortcodes Could Harm SMS Revenues

Over in Europe where SMS shortcodes are popular ways of getting content, there’s a bit of a problem. It seems that many smaller operations “share” short codes, that need to be associated with a particular keyword to get the right info. However, if users mistype or ignore the keyword the system doesn’t work properly – and some are suggesting that nearly 50% of SMS revenue from such shortcodes may be lost this way. This reminds me of the early days of the internet when online stores would go with or something as their domain name, instead of spending the $35 to get their own. If 50% of potential revenue is being lost due to shared shortcodes, the shared shortcodes will go away quickly.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...