Study Confuses Online Content And Services… Again
from the not-quite-the-same-thing dept
Yet another misleading study has come out talking about how online users are increasingly willing to pay for content online. The problem is, the study doesn’t distinguish between “content” and “services” – and, in fact, the biggest single category of “content” they claim people paid for were online dating services. That’s not content. That’s a service. In fact, for most online dating services the “content” itself is free – it’s the connecting (the service) that costs money. It would be interesting to see how many people are actually paying for content online – but that’s not what this study shows – and suggesting it does is misleading.