News Sites More Open To Linking Outside The Garden

from the it's-a-web-wide-world-out-there... dept

Slowly, but surely, online news sites are realizing that the web is all about linking – and they’re increasingly willing to let reporters and in-house bloggers link to other publications. For years, many news sources would pretend that no other websites existed and all news would start and end on their own domain. However, over time, people are realizing that just because you link off-site, it doesn’t mean that the people will leave and never come back. In fact, some have found the opposite reaction. People pay more attention to sites that link around, because they feel they’re getting a wider spectrum of coverage – and not just the one publication’s point of view. It’s the basic “filter” argument. Many people don’t want to surf around the entire web, but prefer to have a single source filter it for them. Open minded publications are realizing this, while others still insist that they can pretend to be the only publication online.

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